This project is a redesign of the YouTube thumbnail templates for Channel A News→, which currently has 2.37 million subscribers (10.2023).

The templates have been used since July 2022 and applied for approximately 30 videos per day.

The existing templates did not have a uniform design system, as each video had a different editor. My job was to create a design system to strengthen the brand identity. I differentiated each genre by color and established a specific composition for live videos.

To achieve modernity, I decreased the size of the label on the left-top side while making it distinctive by color contrast. Resizing also enhanced editing efficiency as editors could use more image space.

I aimed to create an inclusive design, considering the main target ranges from 50 to 70 years old.
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Upsizing the font height was necessary for exact delivery and a method to catch the audience’s attention. Also, I continued the existing style to lessen the sense of difference.

Channel A News YouTube has used the templates since July 2022. More than 4,000 videos utilized the style, showing the applicability of the design.